Welcome to Sweet Ideas

We are a confectionery and fine food wholesaler based in Peterborough, Cambridgeshire. We are a Family business and have been established since 1991. We supply products into many sectors including Catering/Foodservice, Garden Centres, Deli's, Farm Shops, Convenience Stores and Forecourts across the UK.

Period 8 Promotions October 1st to October 31st
	Sweet Ideas Christmas Brochure 2011

2008 was a milestone year for the business as we achieved the world-renowned EFSIS accreditation in Food Storage and Distribution, to a higher standard. Put simply, this award recognises that we take the greatest care of our products and customers, in all of our operations and processes.

Our product range has also increased this year. Whilst still offering our great range of confectionery in the form of Pick n Mix, Pre-Packs, and Kids Novelties, we have moved with phenomenal success into the Fine Food market place. In addition to our own Healthy Ideas range, we now offer brands such as Eat Natural and RJ’s Liquorice and more recently, we have also added Ella’s Kitchen Smoothies and Baby Food, Divine Fairtrade Chocolate, Urban Fresh Dried Fruit, Smart Cookie Flapjacks and Hersheys Chocolate.

Such is the demand for these brands that these ranges will now be distributed under the newly created “DeliDirect” umbrella.

Looking to the future, we continue to stay ahead of increasing concerns over health and nutrition – developing a non hydrogenated fats policy and wherever possible sourcing foods with no artificial colours or additives. We have improved our labelling to include upgraded nutritional values and allergen advice. We will also continue to ensure that home grown, organic, fairly traded brands are the heart of our proposition.

Despite the growth in our business, we still pride ourselves on offering friendly, flexible and efficient service – a philosophy which has been in practice for over 15 years!